What Does it Take to Become a Successful Fashion & Beauty Blogger?
January 28, 2021 7:41 am
Blogging is a lucrative business opportunity for fashion and beauty aficionados. Popular fashion bloggers make $3,000-$6,000 monthly.
The question is – how to build an authoritative fashion blog and project yourself to this level of influence?
Here are a few proven tactics that will help you start and monetize a fashion blog.
Find your Niche
The fashion niche is enormous. Instead of casting your net wide, narrow your interests down and focus on something you are passionate about.
For example, if you are obsessed with makeup, cosmetics, and beauty routines, start a beauty blog. Creating makeup tutorials is a great way to connect with brands in this niche and monetize your makeup skills.
While it is hard to think up something new, you can still create authentic, intriguing, and engaging content that stands out. Analyze similar brands and ask yourself what you can do differently to win your audience.
Choose your Target Audience
When starting a fashion blog, know who you are writing for.
For example, when reviewing products for teenagers, you want to write about reasonably priced fashion and beauty brands. Keep the finger on their pulse to understand their slang and interests.
Consider creating your buyer persona that depicts your ideal reader. Write down their hobbies, problems, interests, age, and location – everything you know about them. Give your persona a name, too. When composing an article, ask yourself whether your persona would open and read it.
Start Building your Blog
To become a fashion blogger, you first need to create a place where you will publish your content.
- Pick a blogging platform.
WordPress powers the majority of websites. It is beginner-friendly, meaning you can build and optimize your blog without any technical knowledge. WordPress also has an extensive online community, where you can ask questions and seek help when embarking on your blogging journey.
- Install useful plugins and themes.
On WordPress, you can choose a wide range of free and premium fashion themes that will give your blog an instant boost. Some of my favorite WP fashion themes are Clementina ($49) and Fashion Guide ($59).
Also, add plugins that will boost the overall functionality of your fashion site. Yoast is your all-in-one SEO tool that will help your blog rank higher. Social media and image gallery plugins are vital for any fashion blog that focuses on visuals and social sharing.
- Choose an effective domain name.
When choosing a domain name for your fashion and beauty blog, keep it memorable, short, and unique. Since you are building a personal website, consider using your name as your domain name.
In the fashion & beauty blogging niche, networking is crucial. It helps you humanize your digital presence, attract readers, and build relationships with your target audience.
Instagram is a mecca for fashion bloggers. Put yourself in front of your target audiences by commenting on authoritative bloggers’ posts. Review your favorite products, share experiences, and provide helpful tips.
Attending blogger events, online and offline, can also be a great way to connect to fellow bloggers.
Collaborations with fashion and beauty brands is an effective way to monetize your blog.
Now, you can collaborate with brands in many ways. For example, they can send you free products to review or pay you to write about them.
However, brand ambassadorship works only for fashion bloggers with thousands of engaged followers.
In the early blogging phases, focus on affiliate marketing. Simply put, you find relevant fashion and beauty products, promote them on your blog, and gain profit for each sale a brand makes.
Quality Content Is Priority
To build relationships with your readers and inspire them to come back, you need to create insightful articles.
Each piece of content you publish on your blog needs to inform your target audience and make their lives easier. Generic tips do not cut it anymore. For example, when writing about spring fashion trends or makeup routines, provide actionable tips your readers can apply in real-life.
Above all, boost article readability and user engagement with HQ and relevant photos.
Ready to Start Blogging?
Blogging may seem super-easy. You wear chic designer clothes, talk about the latest fashion trends, and command thousands of followers.
However, fame does not happen overnight. To build a solid following and gain prominence in a competitive market, you need to dedicate a lot of time and effort.
These tips are only the basis on which you will build your fashion blogging career.